You may have heard of the latest buzzwords in the world of internet marketing, like video marketing. If you haven’t, here’s a quick rundown. Video marketing refers to marketing online using videos, or images (of text) posted on a website to attract potential customers. Video marketing works really well in conjunction with SEO to maximize your brand exposure and increase the number of backlinks and links coming from the search engines.
Although most webmasters use SEO every day to help their websites rank better in the search engines, many people still prefer video marketing. It can be more cost effective than SEO, but it also offers far more results. The fact is that many customers will watch a video than an article, and when you think about it, if your website is only made up of text, you’re missing out on a lot of exposure.
Many people don’t understand the difference between SEO and video marketing, so let me give you a quick explanation. When you do SEO, you are trying to give yourself a good image in the eyes of your customers. Basically, what you want to do is attract search engine spiders to your site, and it works great for a while, but eventually the spiders get bored and they simply leave.
However, when you video marketing, you are increasing the number of video viewers on your website and as such, the number of videos ranking higher in the search engines. Your customers will then visit the websites that have lots of videos, like you, and because you are showing them you care, they will consider you a company they would like to do business with.
Another great thing about video marketing is that it has never been more effective with SEO. Because video marketing comes naturally to our brains, it has become so much easier to make a video than it was before.
With SEO, it’s often a matter of uploading text into your website and hoping it looks okay. With video marketing, you don’t have to do anything except promote your product by showing your customers how easy it is to use.
The best part about using video marketing with SEO is that most people don’t even realize that they are being advertised online. Many people who visit a website for the first time, will not even notice that you have video being streamed to them. This is because we all get used to reading words and pictures, so we just ignore it until something happens that we don’t like.
So, even though the video has never been as popular as text or pictures, it is still one of the most effective ways to boost your search engine rankings. As long as you understand the differences between SEO and video marketing, you should have no trouble making your website a success.