Video marketing is one of the cheapest methods of advertising on the Internet, if not the cheapest. If you haven’t heard of it, you haven’t been listening to the marketing people for much longer. It was only a couple of years ago that the Internet is still a relatively unknown, largely unheard of market place and video marketing, invented in 1998, has been at the cutting edge of online advertising since.
Video marketing was first introduced to the public with the classic Chai Jai Lama greeting on YouTube in 2020. All of a sudden, people from all over the world were seeing the video and wanting to see it. As the demand for video clips increased, YouTube began uploading more of them. People began to leave comments on the videos on a regular basis.
The first version of video marketing, as the Internet grows, was called TV by the media companies. But, when video marketing arrived, the whole TV channel industry began to crumble as viewers everywhere realized they had the power to actually watch TV on their computer. While they didn’t want to see commercials, viewers were becoming used to seeing commercials on the channels they wanted to watch anyway.
Today, the video marketing industry is in the top 10, if not the top 20, by computer network traffic, only eclipsed by search engine traffic. Businesses continue to realize the power of video marketing to draw traffic and buyers and they continue to use it to attract customers. Most of the advertising costs in the industry today are on production, which is why this is an expensive method to use, when compared to traditional television advertising.
If you are the type of person who thinks they have too much spare time to put in the video game machine, you’ll appreciate the ease of video marketing. All you need to do is get a camera, fill it with a couple of interesting and dramatic video clips, and then upload them to the Internet. You can choose your own clips and the length of the video, which is an amazing addition to the many wonderful creative video options available on the Internet.
Video marketing is the future of all Internet advertising. There’s no better way to get traffic to your website than with videos that promote your business. On the one hand, the competition is becoming stiffer with sites offering free videos on YouTube and other social media sites, but on the other hand, everyone is using the Internet more, which is why video marketing is growing as a marketing tool.
Video marketing isn’t only becoming more popular, but the standards for video content is getting better every year. More top celebrities, from ESPN to Alec Baldwin to Will.i.am are getting involved with the video marketing industry. The costs to use this technique to promote your business or website are plummeting and there is no slowing down in the growth of the industry. Make the best of this emerging advertising technology and continue to make better videos that will entice more people to go out and see them.