Online marketing, whether in the form of pay per click (PPC) advertising or video marketing, has rapidly evolved over the past several years and is one of the most effective types of advertising today. With the increasing popularity of video, it has become possible for businesses to reach a much larger demographic, and with increased visibility, business owners can begin to build a strong reputation for themselves within their specific niche market.
Video marketing is an important part of an integrated online marketing strategy designed to enhance audience engagement around a particular video. By introducing customers to the products and services of a company, it allows business owners to gain insight into what interests them and helps them build an extensive customer base, which can translate into repeat business for a company. As video marketing becomes more popular, companies need to consider video production for the various formats available.
One of the first formats of video that is available on the market is Flash-based video. While not as popular as VCR or DVD video, this type of video is extremely versatile and can be used in many different types of applications. The fact that it is not a true format makes it possible for businesses to use Flash-based video in a number of different ways.
For example, a business owner may create a video to promote a product or service and then upload the video to their website or to a third party web site visitors who are directed to the site in search of the product or service can view it. This method allows the visitor to view the video at any time of the day and also allow the business owner to target specific keywords with video description to improve the chances of traffic to their site. While it is possible to post videos to a website or to a third party site, it can be difficult to find a web site that will allow a video to be posted on their server. This is where a third party service can be used such as YouTube.
When you use a service like YouTube to post video, the content is published to the service on their servers and can then be accessed by the third party through their web site. Many people are familiar with YouTube as the “YouTube for Web Sites,” which allows business owners to post videos that can be viewed by anyone with a web browser. This allows businesses to post their videos to their own servers, allowing viewers to view them whenever they have an internet connection and also allows the company to target specific keywords for better results.
In conclusion, while traditional video may still hold some power in online marketing, it is important for companies to realize that video has a new role in helping to bring in more leads for companies in all types of industries. and that video should be used in a variety of applications to maximize return on investment.