Video marketing has emerged as one of the most effective ways for generating online leads, building brand awareness and attracting consumers. However, it is often overlooked by companies that use video in their marketing mix. This article aims to highlight the importance of video marketing for businesses.
Social video marketing is a part of an integrated internet marketing communications strategy designed to enhance consumer engagement through social interaction around a particular video. In other words, it is about generating online traffic by posting videos that can be shared by social media networks like YouTube, Facebook, Twitter, etc. Videos are used for promoting products, services and even news related stories. They can be uploaded on personal blogs or websites.
In order to get maximum exposure, videos should be submitted to video sharing websites like YouTube, Facebook, Twitter and others. This will enable these users to view the video and vote on the video which would help bring more people to the video and therefore increase its visibility. The videos should be uploaded by professional video bloggers who know how to optimize their videos for search engines.
The more views a video gets, the better the chance of it appearing in search engines. If there is a video that attracts large number of viewers, it is likely to appear on search results pages in Google and other search engines. In addition, if a video contains links to website addresses, the links are more likely to pop up on the top of search results pages.
To promote a video, a company can make use of viral video marketing techniques. These are generally short video clips uploaded to the website with links to a website address, which is the target audience. This way, the company can generate traffic from the people who click on the video link.
YouTube, in particular, has created a buzz among business owners about video promotion. You can also make use of various social networking sites like Facebook, Twitter and YouTube. However, the most important thing is that videos should be uploaded by professionals who know how to optimize them for search engines. This way, they can ensure that they get maximum exposure from search engines.
Video marketing campaigns can also include live events like video telecasts and webinars. Businesses can engage in interactive video discussions that can be uploaded on the website for the general public to watch.
One of the latest ways of video marketing is the webinar. This is an audio/video webinar where a number of individuals sit together at a single location. They can listen to the presentation or participate by answering questions. This allows companies to provide valuable information to its target audience and promote their brand in a non-verbal manner.
Webinars can be hosted by professionals who can show different types of presentations or interactively. for the audience. Many experts agree that the webinar is one of the most effective methods of video marketing. Even if the audience cannot physically attend the webinar, they can at least learn about the upcoming product, service or news through the webinar.